JOIN THE CLUB YOU ALREADY BELONG TO.
FIRST MOMs CLUB.
our goal?
To give moms peace of mind and feel a little less alone on this rollercoaster ride called motherhood.
how?
Inviting our members to “We’ve probably been there”, a podcast of mothers sharing their relevant and relatable experiences on specific topics. Then, welcoming specialists to discuss those same topics, providing tools and validation.
WHO?
By moms, for moms.
We are engaging with expecting women and mothers with newborns, infants, and toddlers worldwide.
We’ve probably been there.
A podcast by First Moms Club.
We want to give you a preview of how our upcoming podcasts will be formatted and structured; think “The View” but for moms. Our goal is not only for moms to feel less alone and help them navigate motherhood but also to provide you with professional content (podcasts and social media content) and prospective new clients.
episode clip below
specialist clip below
Meet the Team
Best friends since the age of three, Paula and Arne embark on this journey of sharing the unique experience of motherhood that will hopefully benefit mothers everywhere.
Paula Renusa
Founder & mother of three (Maya, Madeleine & Max)
Becoming a mother in the beginning of the pandemic was not an easy undertaking, the isolation and overwhelming information online was peaking my anxiety levels. When they say “It takes a village”, believe them, whoever “they”are. My friends became my villagers, my most useful and comforting resource. I was still longing for ONE place that could give me tools and strategies for when Maya would constantly unlatch at the breast, or when Maddie would wake up every 3 hours. I was looking to really understand what was happening and how I could help my kids but also myself. My village leaders became my trusted circle of specialists who have helped me in navigating these challenges with confidence and success.
Enter: First Moms Club, a safe space where I am sharing my villagers and my village leaders with all of you.
Arne Peterson
Design Director
One of my fondest childhood memories was my 4th birthday party where there was a magician and all my friends from daycare, including Paula and her mother. Flash forward 30 years and I’m at Paula’s daughter’s 3rd birthday with Anna and Elsa from Frozen, watching Paula complete the cycle. I have great passion for storytelling through media and I could think of no better story to tell than the ones that come from the heart. Watching the little girl I grew up with, herself becoming a mother, makes this journey all the more special. Sharing the experiences that come along with this journey, make this club all the more relevant. If I can successfully bring these stories to life for the mothers out there who were once little girls, I would feel extremely proud and humbled to know that I was a part their journey.
season 1
ALL YOURS for $100 CAD
what’s INCLUDED?
All 15 episodes of “We’ve Probably Been There” every Tuesday at 5 am.
All 15 responding episodes have specialists giving tools and sharing tools and knowledge on navigating every topic on “We’ve Probably Been There.”
Answers to the most asked questions our specialists receive from their clients.
Discounts at brand partners and specialist services.
content distribution
Designated topics discussed by a panel of moms based on personal experience
Light-hearted, funny, relatable
Full episodes uploaded to Spotify, Apple and YouTube
Clips to Instagram and YouTube Shorts, uploaded daily for engagement
Each discussion is accompanied by an individual forum thread
moms stories
Same designated topics discussed between host (Paula) and specialist
Specialist provides explanations and tools
Specialist empathizes with moms, providing peace of mind.
Full episodes hosted in Members Section
Teasers posted on social media
Each discussion accompanied by individual forum thread, and exclusive section for members only
SPECIALIST discussions
West coast kids logo here
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what does this partnership look like?
West Coast Kids:
All relevant social media content that First Moms Club produces (Posts, stories, and reels) for Facebook and Instagram.
Exclusivity: Sending members to West Coast Kids only to purchase products mentioned on the podcast or in the blog
Mention of partnership in the intro of each product-focused podcast
Mention of partnership in all emails
Explicit mention of collaboration on the First Moms Picks page
Coordinating timing of podcast release topics with West Coast Kids product calendar and promotions
First Moms Club:
Discount of 10% for all FMC members
Mention of partnership in West Coast Kids newsletters or emails sent out to the database
Affiliate partnership on products sold
first moms picks.
A dedicated page on firstmoms.club where we will share our top picks in gear for each episode. For example, for sleep survival, we will suggest which swaddles work best, which noise machine, etc…and direct our members to the West Coast Kids website with their 10% discount.
NOTES
what can we offer them on their site? opinions of real moms with FMC
dedicated page on their site with our collab
clips on social why we like certain products, top 3 reasons pro’s and con’s so that they can post and put on their site
maybe ask the specialists which products are their favorites
welcome gift giveaway
giveaway for each podcast or category- sleep, eat…